Business Development

A responsive website is one that inspects the device it is being viewed on and automatically adapts its layout according to the screen size. The ultimate goal of a responsive website is to give the user the best possible experience while browsing the website. Responsive websites have become more important since 2016 when statistics showed that more users are now accessing the internet using mobile devices instead of laptops...

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We often meet with businesses and entrepreneurs who are looking to create the next big app. Their initial idea is to create a traditional app, to be downloaded and installed onto a mobile device. But when we start to walk through their requirements, we often discover that their decision to go the mobile app route is unfeasible. The problem is that apps can be built in many...

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The sharing economy is one of the many recent business trends enabled by the rise of technology and the internet. It involves the sharing of resources between individuals for a fee, such as people putting a room up on Airbnb or renting a car through RelayRides. According to The Economist, the sharing economy is worth $26 billion - and that's just the peer-to-peer transactions between individuals, not...

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For the business development team of any company, one of the primary measures of success is being able to consistently and cost effectively generate quality leads. The number of leads generated on a regular basis has a direct impact on how rapidly the business grows. Very often, it's difficult to know the starting point of such lead creation. This is where lead magnets come in. What...

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The practice of outsourcing development work overseas is an all too tempting option for many business owners, primarily because of the significant cost savings it provides. But is outsourcing really as simple as finding someone or a team with the skills you are looking for? Let's discuss some of the things you want to keep in mind when outsourcing web and app developers. Not Getting the...

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Give away something for free? How can that possibly work as a business strategy to drive traffic? Surely it can't, can it? Not only does it work, but it is quickly becoming a marketing strategy used by thousands of corporations around the world. The Free Service/Product Strategy First, let's take a look at some of the history behind this strategy. It was something implemented by Gillette at...

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