08 Jun
The development phase is usually a difficult and seemingly endless step in getting your product to market, but once complete, your product can finally be put into the hands of your customers. Now comes another hurdle...
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Marketing
08 Mar
In part one we walked through a practical method for clearly and concisely defining your idea using the Lean Canvas approach. In case you missed it, read part one here. Now that your idea is clearly defined, the next step is to validate that the assumptions we made in our Lean Canvas, are in fact correct. This is a very important step and may end up...
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23 Jan
Give away something for free? How can that possibly work as a business strategy to drive traffic? Surely it can't, can it? Not only does it work, but it is quickly becoming a marketing strategy used by thousands of corporations around the world. The Free Service/Product Strategy First, let's take a look at some of the history behind this strategy. It was something implemented by Gillette at...
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