The last article in our Startup Series, Validating the Market & Product, covered various methods which are great in helping you to confirm that the assumptions you've made in your new product and business model are indeed correct. In case you missed that article, you can read it here. At this point, we've validated with a considerable degree of confidence that a market exists for our idea...
Read More In part one we walked through a practical method for clearly and concisely defining your idea using the Lean Canvas approach. In case you missed it, read part one here. Now that your idea is clearly defined, the next step is to validate that the assumptions we made in our Lean Canvas, are in fact correct. This is a very important step and may end up...
Read More Every business starts with an idea. An idea will typically come from your own personal experience. You may notice that a tool or service is missing which could make your life easier. Or, you may see an opportunity to commercialize an existing process which can be streamlined. You could even just find a product or service that you like and think that you can make...
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