Startups

The last article in our Startup Series, Validating the Market & Product, covered various methods which are great in helping you to confirm that the assumptions you've made in your new product and business model are indeed correct. In case you missed that article, you can read it here. At this point, we've validated with a considerable degree of confidence that a market exists for our idea...

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Every business starts with an idea. An idea will typically come from your own personal experience. You may notice that a tool or service is missing which could make your life easier. Or, you may see an opportunity to commercialize an existing process which can be streamlined. You could even just find a product or service that you like and think that you can make...

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