The last article in our Startup Series, Validating the Market & Product, covered various methods which are great in helping you to confirm that the assumptions you've made in your new product and business model are indeed correct. In case you missed that article, you can read it here. At this point, we've validated with a considerable degree of confidence that a market exists for our idea...
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As a programmer, you have different options when it comes to database management. As the most common database language, SQL is what you will find used in many systems. However, NoSQL can be good for certain applications. This article is going to discuss the differences, and the times when it is more advantageous to use one over the other. What is SQL? SQL stands for Structured Language Query....
Read More In part one we walked through a practical method for clearly and concisely defining your idea using the Lean Canvas approach. In case you missed it, read part one here. Now that your idea is clearly defined, the next step is to validate that the assumptions we made in our Lean Canvas, are in fact correct. This is a very important step and may end up...
Read More Most business decision-makers are always looking for ways to improve upon the way that their team functions. When it comes to working with developers, you might be looking for ways to improve the quality of code, build a better team environment, or increase the productivity coming from this department. While there are traditional solutions that may work to get better results, many of them focus on...
Read More Every business starts with an idea. An idea will typically come from your own personal experience. You may notice that a tool or service is missing which could make your life easier. Or, you may see an opportunity to commercialize an existing process which can be streamlined. You could even just find a product or service that you like and think that you can make...
Read More Give away something for free? How can that possibly work as a business strategy to drive traffic? Surely it can't, can it? Not only does it work, but it is quickly becoming a marketing strategy used by thousands of corporations around the world. The Free Service/Product Strategy First, let's take a look at some of the history behind this strategy. It was something implemented by Gillette at...
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