Video – Growing a Product Organically

There’s no magic formula to growing a software product. In this video Daniel discusses some general guidelines and tips on launching a product in the most cost effective and efficient way possible.


G’day, I’m Dan from Denim Development. Today I’m going to be talking to you about growing a product organically.

The initial challenge is knowing where to start. Invest too big and you’re at risk of over capitalisation. Too small and you’ll have an inability to properly test and analyse your product’s viability. So it becomes a balancing act of investment and improvisation.

So it comes down to growing a product organically. You can do this by starting as small as possible, and then take incremental steps, testing all the way and then you can learn what works and what doesn’t.

So how do you start small in the realm of app development? What you can do is become familiar with an app builder, such as or Google App Sheets. You can integrate with 3rd party platforms using a product like Zapier. You can even kick off a WordPress website which hopefully accommodates to your needs. What you want to end up with is a functioning proof-of-concept that you can then build on, and take to the next level.

Once you’ve done that, you should be able to confirm if you’re on the right track or not. You can do this by validating that the assumptions you made early on in the product development are actually true, and you can tell if you’ve got happy users or if you’ve managed to build at least some revenue, then you’re likely on the right track.

From there you might look at bespoke app development. What you can do is build a Progressive Web App. This is a web application that’s accessible in a web browser and can be accessed on mobile devices as well as on desktops. You could also consider a Hybrid or Cross-Platform mobile application. These are ones which tie more closely into the native device functionality, like Biometrics, and things like that. The good thing about building a bespoke app is that you’re not bound to the limitation that you might have been when you first built your proof of concept. You won’t have to pay monthly subscription fees for Zapier and things like and App Sheets. Ultimately what you end up with is a more flexible product that you can build on the way you want.

At this point you may also want to consider Native app development. This is where you build dedicated apps for each of the app platforms such as iOS or Android. And these can add just a bit more functionality on top of what you have already.

Thanks for listening, let me know if you have any questions. Good luck to you.

Daniel Boterhoven

Developer and Founder @DenimDevAU. I create #apps for the web and mobile.

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